strategic insights

In my influential blog, I discuss the strategies and evidence behind global meat reduction.

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• Three Ways To Navigate Meat-Eaters' Cognitive Dissonance Better

• Banks Are Bankrolling Factory Farms 32x More Than Alternative Proteins

• The Consequences of Factory Farming Are Too Large to Ignore 

• Want People to Eat More Plants? Make Them the Default. 

• Supermarkets Are the Next Big Challenge for Meat Reduction

• Do More Vegan Options Mean More Vegan Orders? The Data Behind Menu Ratios 

• Stop Calling Foods “Vegan” — Here's What Works Instead 

• Why You (Probably) Don’t Need to Worry About Ex-Vegan Celebrities 

• Factory Farming in Africa is a Growing Problem 

• The Psychology of Animal Farmers, Explained 

• Meat Taxes Are Super Risky. Maybe We Can Make Them Work. 

• Environmentalists Don't Take Meat Reduction Seriously. Here's How To Change That. 

• The Economic Arguments for Global Meat Reduction